Summer 2013: The financing consultant BF.direkt wanted an overhaul of its now outdated overall image. The transformation from an online loan broker to an independent financier for major projects should finally be reflected in the company's image.
In the beginning was the web: Right of way for online-first redesign!
Redesign? No sooner said than done! But with a decisive twist: because the basis for the redesign of BF.direkt was an online-first redesign. At the start of work, there was no predefined design that the Stuttgart-based Internet agency Frank und Freunde had to adhere to. Only the corporate color yellow was recommended by FUF to build a bridge to the future.
At the heart of the new online design is an image concept developed by FUF that brings together the company BF.direkt and its customers and projects in a unique visual language. Thematic illustrations in watercolor style contrast with the people shots, so that the BF business world radiates well-founded industry expertise in an appealing way.
The logo was only revised by a design agency following the successful relaunch of the website. The next step is to develop a company brochure as a further advertising medium based on the successfully established corporate design elements of the online presence.
The FF conclusion
The relaunch of BF.direkt with a focus on the new brand identity took place in the medium that is increasingly taking on the role of leading medium in the design of corporate identities: the web. In addition to the implementation of this modern online-first approach, the triad of design, strategic web business consulting and intelligently deployed technology also played a major role - as in every single one of our projects. We at FUF are therefore particularly pleased that BF.direkt drew on our experience when making these trend-setting decisions.