Thanks to our experience, we know that the first step is the most important. Who communicates with whom - and why? We start with analyzing target groups, competitors and general platform behavior. We assess the brand’s current position and evaluate the role social media plays in its success. From these findings, we develop a clear strategic starting position. Carefully considered and targeted with an eye for essentialism.
Based on the analysis, we develop a customized social media strategy: Which platforms are relevant? Which content generates reach? Where are opportunities for Instagram marketing, TikTok ads, B2B Reddit or LinkedIn advertising? The strategy forms the foundation for long-term growth, predictable results and an unmistakable digital brand image.
Whether it's visual storytelling for Instagram, viral video ideas for TikTok, sponsored LinkedIn posts or cross-channel editorial plans. We transform your company’s message into compelling, platform-tailored content. We focus on creative in-house productions, smart formats and reusable content with maximum impact. As a web developmemnt company by heart, we also like to place a special focus on the transition from Social Media to your Website - Driving impactful lead generation and connections!
Social media thrives on change. Our regular reports show what performs, what's trending and what tends to drift. Based on this, we derive recommendations for revisions, refined formats and adjusted strategies. This ensures that every measure remains effective, up-to-date and on track. Social Media Marketing is not a singular, but a fluid process.
What sets us apart
Social Media Management
What began at Frank und Freunde over 25 years ago with the development of websites, the early means of digital marketing, has developed rapidly since then. We have witnessed and actively shaped the transformation of the digital world and the rise of Social Media from the very beginning, through the first communities such as SuperWeb and Co. Today, our in-depth knowledge and many years of experience shapes the foundation for our well thought-out, effective Social Media strategies.