Thanks to our experience, we know that the first step is the most important. Who communicates with whom - and why? We start with an analysis of the target groups, the competition and general platform behavior. We check where the brand currently stands and what role social media plays in this. From these findings, we develop a clear strategic starting position. Well-founded and targeted with an eye for the essentials.
Based on the analysis, we develop a customized social media strategy: Which platforms are relevant? Which content generates reach? Where are there opportunities for Instagram marketing, TikTok ads, B2B Reddit or LinkedIn advertising? The strategy forms the foundation for long-term growth, predictable results and an unmistakable digital brand image.
Whether it's visual storytelling for Instagram, viral video ideas for TikTok, sponsored LinkedIn posts or cross-channel editorial plans. We translate your company communication into high-quality, platform-specific content. We focus on creative in-house productions, smart formats and reusable content with maximum impact. As an internet agency, we also like to place a special focus on the strategic transition from social media to the website - lead generation with effect.
Social media thrives on change. Our regular reports show what works, what is trending and what tends to drift. From this, we derive recommendations for action, refine formats and adjust your strategy. This ensures that every measure remains effective, up-to-date and on track. Social media marketing is not a one-off, but a fluid process.
Our experience
Social Media Company
What began at Frank und Freunde over 25 years ago with the development of the first websites and the early means of digital marketing has developed rapidly since then. Right up to the extensive facets of modern marketing as everyone knows it. We have witnessed and actively shaped the transformation of the digital world and the rise of social media from the very beginning, through the first communities such as SuperWeb and Co. Today, our in-depth understanding and many years of experience form the basis for our well thought-out, effective social media strategies.