Hidden champions from Swabia have one thing in common: they produce world-class technology of the very latest generation. At teamtechnik from Freiberg near Stuttgart, the consensus was therefore: "Our new TYPO3 website should also show this impressively - both in terms of content and appearance". The Swabian company specializes in highly complex systems and is a world leader in the field of test benches for car transmissions. It therefore offers a wealth of explanation-intensive capital goods and at the same time has great digital ambitions.
A mixture that we at Frank und Freunde particularly like!
Visual content is king!
The goal of the relaunch was therefore quickly clear to our internet agency: the site should present the products in an understandable and impressive way - and thus also the company. The transformation to a digital brand was necessary. The basis for this is a convincing web design. Due to the wide range of products and industry solutions, there was a large visual pool from which we could draw: Our source material was rendered 3D drawings, composings and many photos from extensive photo shoots.
A toolbox that leaves nothing to be desired
Presenters, accordion boxes, tool tips and various sliders are used on the new TYPO3 website: opulent on the overview pages, individually in combination with texts and with tabs. The versatile integration of videos is also provided for. Thanks to dynamic and flexible layout elements, the versatile content can be organized in an individual, exciting and constantly new way. The TYPO3 CMS offers complete freedom over the composition of the page content to give the digital brand a convincing appearance.
New content areas such as the trade fair calendar or the press and download area can also be easily created and flexibly placed in teasers throughout the website.
What is special about this project, however, is not the nature of the individual content elements. What is unusual is the diverse combination of these elements in an otherwise not very visual industry: almost every subpage consists of an individual combination of content elements. This diversity, in combination with the further developed digital corporate design, creates a modern and fresh look that is unusual for the capital goods industry.
Conclusion
The new TYPO3 website now adequately represents the internationally successful company teamtechnik on the web and sets a benchmark in terms of digital branding with its advanced web design. The TYPO3 toolset developed by our Stuttgart-based Internet agency offers the technology company the opportunity to present its website in a very impressive and modern layout. The corporate design has gained a new and central component with the website and the digital brand has a strong presence on it.
In addition to English, the entire website is also available in Chinese. At the same time, the site is very easy to maintain in the backend.
All in all: a real TYPO3 showcase project!