What sets us apart
Generative Engine Optimization
As digital pioneers in marketing we have seen it all in our 29 years of experience. From classic Websites without a sales funnel to social media and search engine optimizations to complex digital brand strategies. For us, one thing is obvious: The most exciting transformation is taking place in the search engine sector. While Google Queries remain relevant, rankings in LLM models such as ChatGPT, Gemini, Perplexity and others are becoming increasingly more important. Over the last 2 years, we developed a best practice approach that we apply effectively for our clients. From technical to content fine-tuning - We optimize websites for them to be quickly and sustainably visible in LLMs. Our work evolves around what's relevant and considered cutting edge, not what sounds fancy.
The start of every successful GEO strategy begins with a conversation. In this context, our GEO approach is extremely similar to our SEO strategy, which has held it's ground for years due to its success. In this initial free kickoff, we make sure that we can correctly classify your requirements, understand your corporate strategy and realize your values. This initial analysis is our foundation, to jointly derive specific goals to be achieved in our collaboration.
We analyze your technical infrastructure, check your Lighthouse Score, assess the robots.txt and apply other best practices. The goal is to uncover potentials, deficiencies or risks and rank them accordingly. The results of this structural analysis are what we need for a subsequent action plan.
Based on the assessment, we develop an initial catalog of measures in which we prioritize specific problems. We not only work on the technical basis, but also simultaneously on the presentation and structure of your content. Similar to Search Engine Optimization, Generative Engine Optimization does not work by improving individual elements. Much rather, it is the sum of all optimizations, that achieve the best possible effect when combined.
Whether its Website development, Screen designing, Extension programming or Generative engine optimization - what counts are results. Regular status reports, new indexes and AI citations are our guarantees of success. By setting clear goals at the start of the project, we create a foundation that measures success right from the start. FUF stands for sustainable reach through Search Engines, LLMs or Google Ads.
What is GEO?
GEO (Generative Engine Optimization) is the LLM counterpart to classic SEO (Search Engine Optimization). The goal of GEO is to structure content on your website in such a way that LLM models can access it when answering questions. But keeping the human touch, while making it accessible for Large Language Models is the most significant variable in the equation.
What is AEO?
AEO (Answer Engine Optimization) is a part of GEO where you try to answer specific questions directly on your own website. While GEO is more general optimization, AEO is about using specific long-tail keyword questions in your content and then providing clear and definitive answers.